AI for newsrooms and digital teams
You do the thinking. Our AI does the grind.
Dorefin builds AI products that take the complex, repetitive work off your team’s plate, so they can focus on what matters most.
- Trusted by forward-thinking newsrooms and digital teams across India.
- Built in India. Built for scale.
See it work
Watch the busywork disappear.
- Monsoon advisoryWeatherDraft ready
- City council budgetCityDraft ready
- Market closeBusinessDraft ready
- Cricket scorecardSportDraft ready
- Rail timetable changeTransportDraft ready
- Feed postMon · morning
- Short videoTue · evening
- NewsletterThu · midday
What we do
AI that fits in. Not AI you fit around.
Dorefin AI designs intelligent products for industries that run on speed, accuracy, and trust. Our tools plug straight into the systems you already use. No disruption. No steep learning curve. From newsrooms covering the clock to digital teams scaling content across platforms, our AI works the way you already do.
One size fits no one. Every product we ship is purpose-built for one challenge, tested in real environments, and refined with the teams who use it every day.
Products
Two products. One job each.
Vartmaan AIPre-release
The Newsroom, Reimagined.
News automation for modern media houses. From wire to assignment-ready story: faster, smarter, always on.
- Smart wire ingestion
- Story-ready drafts
- System integration
- Always on
Socia-L AIPre-release
Your Digital Presence, Amplified.
Automation for digital content teams. Create, schedule, and optimise across platforms with AI that knows your brand voice.
- Multi-platform publishing
- Brand-aware content
- Smart scheduling
- Performance insights
How it works
Connect. Automate. Scale.
- 1
Connect
We plug into the systems your team already uses. No rip-and-replace. No new dashboards to learn.
- 2
Automate
Our AI takes the repetitive, time-sensitive tasks. Your team keeps the work that actually needs a human touch.
- 3
Scale
Your output grows. Dorefin grows with it. More volume, same quality, no extra headcount.
Why Dorefin
Built different. On purpose.
Who it’s for
Built for teams that can’t slow down.
- News channels
- Digital newsrooms
- Wire services
- Media houses
- Digital media teams
- Social media managers
- Brand teams
- Content agencies
FAQ
Questions, answered.
What does Dorefin AI build?
AI products for media and digital teams. Vartmaan AI automates newsroom work from wire ingestion to assignment-ready drafts. Socia-L AI helps content teams create, adapt, schedule, and optimise across platforms.
Do we have to replace the systems we already use?
No. Dorefin products plug into your existing tools. There is no rip-and-replace, no migration, and no new dashboard for your team to learn.
Does the AI replace our editors or content team?
No. Every product is designed to keep humans in the loop and in control. The AI handles repetitive, time-sensitive tasks so your team can spend their energy on work that needs a human touch.
Who are the products for?
Vartmaan AI is for news channels, digital newsrooms, wire services, and media houses. Socia-L AI is for digital media teams, social media managers, brand teams, and content agencies.
Can we use the products today?
Not yet. Vartmaan AI and Socia-L AI are both in pre-release. Register your interest from the contact page, tell us what you’re working on, and we’ll reply personally within 24 hours.
Where is Dorefin AI based?
Jaipur, Rajasthan, India. Our products are built here, for the pace of Indian media and digital markets.
See what AI can do for your team.
Run a newsroom or a digital content operation? Tell us what slows your team down and we’ll talk through how Dorefin can help. No pressure, just a conversation.